The Fine Art of Business Card Printing
Your business card is more than just a way of giving someone your phone number or your business email address. It makes a statement about your business, which is why you need high quality business card printing. Here are some tips on getting your business cards printing.
1. Why Your Business Card is Important
Your business card is often the first impression potential customers and suppliers receive about your business. If you don’t have quality business cards, your business appears cheap and nasty, which is definitely not the impression you want to give to customers. Your business card gives people something they can easily keep and refer to when they need your business. You may actually get new customers months after you give out business card, when the person you gave the card to has forgotten the original conversation. Your printer who does all of your business printing will be able to provide high quality printing for your business cards to leave a lasting impression of quality.
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5 Ways Of Using Poster Printing For Marketing Your Business
Posters can be extremely effective ways of marketing your business, because you can’t help but notice a poster. You can use posters to communicate to both customers and to your staff. Customers may also see any posters you use for internal marketing (to your staff), depending on where you put the poster, so you still need to ensure you use high quality printing services. Poster printing can be quite an efficient and effective way of getting your message across to customers and staff. Here are five ways you can use poster-printing services to promote your business.
1. Safety Posters
With OH&S becoming an essential practice for any Australian business, you need to ensure your staff members are fully aware of the current issues. Many businesses find that putting up new posters every month targeting a different aspect of safety can improve safety statistics for the business dramatically. While you may want to focus such posters to the staff, you may find that customers appreciate the message that your business takes care of its staff. If you have customers walking through your business premises for any reason, safety posters giving warning about potentially dangerous situations may be essential. Provide high quality images to your trade printer to ensure your safety posters attract attention.
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How To Get Best Quality Prints for Advertising Materials
If you want to advertise your business using printed materials, whether it be brochures, flyers, posters, or even your business cards, you need to ensure you get a high quality finished product. Would you give your custom to a business that gave you a sloppy, ill-designed, and badly printed brochure? Most people would think that the quality of the printing of the advertising shows the quality of the business. If the business presents low quality advertising that lacks attention to detail, or has the fold in the wrong place for the design, the customer can assume that the business will provide a similar service to customers – one lacking in attention to detail. This is why it is essential to get the best quality prints for your advertising materials.
Work Closely With Your Printer
The first step to achieving high quality brochure printing is to talk with your printer. You should talk to the printer before you finalise the design for your brochures. Most people wait until after the design is ready to talk to the printer and then discover that the printer is unable to complete the product exactly as desired or that the design will cost far more than the budget for the brochure printing has allowed.
Your printer will be able to explain the paper options, the folding options, and other requirements that could have an impact on the design of the brochures, flyers, or posters you want printed. Discuss the options with your printer before you finalise your design and you will have a better quality product at the end.
Work closely with the printer throughout the process, checking the sample prints meet your quality standards, and that the printer will provide the project on time. You do not want to receive the brochures on the day you need to send them, only to discover the quality is not what you expected.
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How the Pantone Colour System Works
The Pantone system is a standardised full match system for organising and matching colours. This helps to ensure that colours will always match between two or more printing jobs, regardless of time or distance between them.
There are over 1100 distinct colours in the Pantone system, which can be used independently or in combination with another Pantone colour or any CMYK combination.
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7 Essential Pieces of Information for Getting Accurate Printing Quotes
Calling up a printing services company with vague specifications about your printing job will result in a vague quote. Whether you’re printing a one-colour business card or a multi-coloured poster, your printer will need to know some essential pieces of information:
Size – flat, folded and page numbers?
If you’re working with a particular format, you need to equate your presentation with the product type and the look you want. Think about the presentation as a
whole product. Your software will give you the basic specifications direct off the files.
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Ten Questions You Should Ask Your Printer
It takes a lot of effort to get something to print-ready stage. You’ll want to make sure that your creation is going to look good when you get it back from the printers. Knowing what to ask your printer can save you time and money, resulting in both you and your printer happy with the transaction. You’ll find good printing services will help you a lot with the technical issues.
Here’s 10 things you should always ask your printer:
What equipment are they using to print?
This is important, because it defines the printer’s capabilities. Advanced systems can work with a huge colour spectrum and are fully digital, able to work with any form of software.
Will anything be outsourced or is it all done in-house?
Subcontracting can result in extra costs to clients. In-house printing is a far more cost effective, fully integrated process.
Ask for an equipment list. Most printers will give this up readily.
From the printer’s perspective an equipment list is really a list of services. This will tell you what sort of binding they can do, for example.
What file formats will they accept?
If you’re using high quality graphics you’ll need to be absolutely sure the printer can handle things like Adobe Illustrator files, PDF, and basic Windows or Apple related software.
What is the minimum resolution required?
Resolution will translate into a dpi (dots per inch), which is an indicator of print quality. Check your software so you can make an exact comparison between the printer’s resolution and what you want.
What is the total ink limit? Ask before you convert from RGB (red, green, blue) to CYMK! (cyan, magenta, yellow, and black)
The ink limit is a colour mix ratio. A CMYK mix is 40C 40M 40Y 100K = 220. That would be fine for a print setup with a limit of 360. If the required CMYK mix is above capacity, the print won’t be an exact mix, but a reduced equivalent.
How much will it cost to mix a spot colour?
Spot mixes are formulas, and this is one of the best possible reasons for working with printer with the ability to work across a full spectrum, where mixing spots is pretty easy.
What is the general turnaround time?
This isn’t a “maybe” question. This is a business issue, and it’s critical. Turnaround time should be factored in with your quote.
What are the proofing guidelines?
Proofing guidelines are specifications. Good printers will provide a complete built in set of guidelines for print jobs, specifying file types, resolution issues, and in some cases swatch references for colours, which make the proofing process very accurate.
How much bleed is required?
This issue is particularly important in graphics business card printing and poster printing. “Bleed” refers to excess elements which extend off the margins. This may be decorative elements, text, photos, clip art, etc, which creates a need for larger sizes of medium for the printer.
5 Tricks for Minimizing Your Printing Cost While Maintaining Quality
There are very few ‘rich’ printers in the world … however to the designer and customer, the cost of having brochure printing, greeting card printing or swing tag printing done often seems amazingly high. If you know a little about the printing process and where costs come from, though, you have a good chance of cutting down your printing costs without compromising at all on quality. We give you five handy tips for cheaper printing!
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Glossary of Specialist Printing Terms
Creating your own marketing materials can be very rewarding – both financially, and personally. You get to have complete control over the process, highlight what you know are your best and most important features, and save some money. However, when it comes time to do your brochure printing, business card printing or letterhead printing, it can get pretty involved! Today we give you a quick run-through of some of the terms you’ll need to know to ensure your printing job looks the way you expect it to.
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8 Tips You Didn’t Know for Sending Your Design to the Printer
Along with all those years of theory learning and practical experience in creating designs, when you hire a pro designer you also get a whole lot of incidental knowledge about utilizing printing services to get the best result for a design. There is a purpose for all of the dozens of image file types, export options and print settings, though most of us are blissfully unaware of them! Today we tap into that pro knowledge to help you get the same picture-perfect result for your own company marketing materials.
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Top 6 Easy-to-Follow Tips to Design Your Own Company Marketing Materials
If you’ve made the decision to design the marketing materials for your own company – letterhead, business cards, logos, swing tags, brochure printing etc – but aren’t a professional designer, you have probably already spent a while staring at a blank screen! One of the great skills of logo and graphic designers is the ability to make the end product look effortless. However, the process by which these gorgeous documents come about is far from effortless. Designing your own materials can be very rewarding, enabling you to truly bring out the benefits of your product and service as well as taking more ownership of your company. So today, we give you some tips to help you get the most out of this rewarding process.
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