Getting the Results You Expect From Flyer Printing
When you embark on a marketing campaign that uses flyers, what kind of results are you hoping to get? Is there any way you can tweak a flyer campaign to affect the results? You want the response rate from your target audience to be better than the usual 1% or so that most people report after using flyers. It is entirely possible to bump up your response rate to that of almost 15%, but it takes some effort. Flyer printing can bring in a lot of business for a little money and time.
Flyers are often used by businesses that are just getting started. This is because some of these frequently have a small budget to work with. What you don’t pay out monetarily, you make up with the work involved in getting those flyers out where they can be seen. And, that’s exactly what you will need to do in order to make your flyer campaign a success.
Flyers can be passed out by hand. In fact, at one point in their history, flyers were known as handbills, because they were handed to people. Any place where there will be a large group of people, such as a shopping mall or outdoor sports event, can be a good location to offer your folders to whoever walks by. Many people place their flyers on every car in a parking lot, rather than approach people. Both of these methods can be effective.
Going inside certain stores can work well as a way to get closer to a target audience, but you should check in with the store manager first to make sure you can hand out folders in the store. Standing outside a store a certain distance away from the doors can be a good idea, as you can speak to every person that comes out of the store. Sometimes, going from house to house in a certain neighbourhood that correlates to your target audience, and leaving a flyer in each door can work wonders!
The trick to getting the kind of results you are expecting is to think about the audience you are trying to reach with your flyers. It goes without saying that your flyer should be fashioned in such a way as to catch the attention of people, many of who could very well be your prospective customers. The message on your flyer should be succinct and understandable. Since you don’t have a lot of room on a flyer to get your message across, make every word count.
If you are using photographs or illustrations on your flyer, make sure that they are in focus and fit in with the subject in question. Don’t confuse prospective customers by using a photo that really doesn’t ring true. For example, if you have an ethnic grocery business, don’t use photos of foods that you won’t have in stock because they aren’t considered to be a food that this ethnicity would serve.
It doesn’t have to be difficult to get predictable results from a marketing campaign that uses professionally printed flyers. Find an online business that does colour flyer printing, and insure that they can do a good job on your flyers. Give your target audience some thought as you discuss your printing needs with the online business you have chosen. Often, these online printing businesses have specialists on hand who are glad to help you plan your flyer campaign. A bit of planning can pay big dividends for your business when it comes to getting the results you expect from flyer printing.