How To Get Best Quality Prints for Advertising Materials
If you want to advertise your business using printed materials, whether it be brochures, flyers, posters, or even your business cards, you need to ensure you get a high quality finished product. Would you give your custom to a business that gave you a sloppy, ill-designed, and badly printed brochure? Most people would think that the quality of the printing of the advertising shows the quality of the business. If the business presents low quality advertising that lacks attention to detail, or has the fold in the wrong place for the design, the customer can assume that the business will provide a similar service to customers – one lacking in attention to detail. This is why it is essential to get the best quality prints for your advertising materials.
Work Closely With Your Printer
The first step to achieving high quality brochure printing is to talk with your printer. You should talk to the printer before you finalise the design for your brochures. Most people wait until after the design is ready to talk to the printer and then discover that the printer is unable to complete the product exactly as desired or that the design will cost far more than the budget for the brochure printing has allowed.
Your printer will be able to explain the paper options, the folding options, and other requirements that could have an impact on the design of the brochures, flyers, or posters you want printed. Discuss the options with your printer before you finalise your design and you will have a better quality product at the end.
Work closely with the printer throughout the process, checking the sample prints meet your quality standards, and that the printer will provide the project on time. You do not want to receive the brochures on the day you need to send them, only to discover the quality is not what you expected.
Choose the Correct Paper
There are many different quality papers available to printers. Expert printers can explain the differences between gloss and matt finishes on the paper. If you are getting posters printed, you may want a gloss finish, but a simple flyer will generally use a matt finish. When you are printing brochures, you may even use a combination of gloss finish for the cover and matt finish paper for the inside section.
Besides the options of gloss or matt finish, there are many different weights of paper. Thin paper costs less, but the print quality may not be as high. You do not want customers finding it hard to read your brochure because the writing on the opposite side of the page shows through. A thicker weight of paper feels more luxurious and will tend to hold the ink better. Your printer can discuss the various options of weight of paper with you to suit your needs. You may need to consider what weight of paper the printer can fold. You also need to consider how thick the finished product will appear. Your customers may be reluctant to read a brochure that appears as thick as a bible.
Finally, you can choose between different colours of paper. As well as the whole rainbow of colours to choose from, you can find that even ‘white’ papers are different. Some papers are white, some are bleached white, and some are creamy white. You may want to consider having your brochures printed on a coloured paper, such as a grey for added impact. Your printer will be able to point you in the right direction to choose a paper that suits your printing needs.
Choose the Correct Folding
Do you want a tri-fold or a bi-fold for your brochure? Where will the fold be? Do you need to leave space in the design for the fold, or wider margins for the fold side? Your printer will be able to explain all the folding and binding options and will explain the impact of your decision on your design. You may even want to use the design to attract attention to the fold, such as having a ‘seal’ over the fold like an old fashioned envelope. Discuss the folding options with your printer before you design your final flyer or brochure for printing.
Provide High Quality Images
Finally, you will completely waste all of your hard work in getting a high quality printed product for your business if you can only provide low quality images. Your printer can only print the images at the quality you provide. If you provide a low resolution photo that you took on a mobile phone, as opposed to providing a high resolution digital image by a professional photographer, you will definitely see the difference in the quality of your brochure printing. Even if you want a flyer printed, you should provide the highest quality images for printing you can. If you are getting a poster printed, remember that the image will be enlarged for the poster, so you really do need a high resolution image. Your printer will be able to tell you what he needs in terms of the quality of images, so talk to your printer about how to provide the images. Most printers will prefer to receive a disk of high quality pictures, rather than rely on low resolution images you can email.
Only by working together with your printer will you be able to provide the highest quality of prints for your business advertising materials. If you want brochures printed to sell your business to prospective customers, you need to ensure your brochures present the most professional image of your company, and this means getting the quality right on the printing. There is a wide range of paper options available and your printer will be able to help you to choose the right one for the quality of image you want within your business budget. When you have discussed the type of folding available, make sure your brochure design allows for the folds in the correct space. Finally, provide the printer with high quality images, otherwise you will waste all your hard work when the finished product has low quality pictures.