The Importance of Space and Quality
If you want your brochures to stand out from the crowd and look completely professional, you need to design your brochures with two key factors in mind: space and quality of printing. However well you design your brochure, if you do not choose the best of the printing companies, one who can give you the high quality commercial printing you need, you won’t be happy with the final results. Here are some tips on designing your brochures to get the best brochure printing you can.
The Importance of Space
Most amateur designers ignore the impact of having “white” space in a brochure. Indeed, the temptation is to squash as many words and pictures into the pages and to create a smaller brochure that takes up less pages to reduce printing costs. However, this can be a big mistake. If you have a brochure with a fold, you need to ensure that the finished brochure has a number of pages divisible by 4. It is a waste of time to squash everything into 26 pages and then have two completely blank pages at the end of your brochure.
“White” space or space that does not contain text or images in a brochure is important. It allows the customer perusing the brochure to rest their eyes, as reading anything covered in text and images is tiring. It allows you to draw attention to certain features in your design, so that a bold heading stands out amongst the ‘white’ space.
Professionally designed brochures always have more ‘white’ space and are much easier to read. The space does not have to be ‘white’, as you can use blocks of colour or a background colour on the page to create the same effect. When you discuss the options with your printer, think about how the brochure will look if you use a background colour.
Your commercial printer will be able to tell you what margins and space you need to leave for the fold in the centre of your brochure and for the sides of the brochure. This is important information to have before you design your brochure.
The Importance of Quality
When you have your brochure printed, you want the best quality of printing. Your brochure will be the selling point to your customers and you do not want your customers to think it was a ‘backyard’ production, instead of a professionally printed business document. Before you even design your brochure, you should talk to the business printer to discuss the quality of the printing.
You will need to discuss the weight and shine of the paper with your printer to ensure your brochure printing turns out exactly how you want it. Heavier weight paper costs more, but provides a much more professional look and feel to your brochures. You need to decide if you will have gloss or matt finishes, and if the cover will be different to the inside pages. Many businesses choose a heavier card or gloss paper for the covers of a brochure.
Your commercial printer can help you decide if you want margins of white space or want to ‘bleed’ the colours to the very edges of the page. This information will have an impact on your design, so you need to decide this before you design your brochure for printing.
The printer will also be able to tell you what resolution and quality of images you need to provide for the finished brochure printing to look professional. There is little point in designing a professional brochure with plenty of white space printed on high quality paper if you then provide low quality pictures that look terrible when printed.
Your brochure printing is an important part of your marketing campaign and you need to ensure you have high quality and professional printing. Customers will judge your business on the quality of your brochures, so make sure your brochures are professionally printed on high quality paper. Discuss your brochure printing needs with your business printer to get the professional finish on your brochures.