Australian Trade Printing Articles» Flyers Articles – Australian Trade Printing

Do You Want Flyers That Get Results?

Robert Stevens — Tue, 27 Oct 2009 08:10:44 +0000

The ‘noise’ within the marketing industry that flyers create is incredible – all you have to do is own a letterbox that doesn’t have a ‘No Junk Mail’ sign on it to understand that truth of this statement! There are plenty of flyers getting about, and many of these are created by big companies, with professional design and flyer printing and compelling offers. Despite the high level of competition among flyers for the consumer’s attention, a well-though out flyer is still an amazingly effective lead generation tool. Here we’re looking at the design elements, offer elements and flyer printing elements that really make a difference to your business’s success with flyers.

The Offer
The offer is the most important element in determining whether your flyer gets stuck on the fridge, or in the bin! Consumers see a lot of advertising every day. They’re experts in decoding what it is really saying – and can tell within around 8 seconds (just as with websites) whether your flyer contains anything worth investigating further.

Your offer needs to give potential customers a reason to break their routine, to go to a different store, or to take a chance on a new brand. Examples of compelling offers include:

Buy this, get this free: Where the purchased item is something the consumer would have bought anyway
Percentage off: Where the percentage is greater than 20%
Time-limited offers: Where the offer is valid only for a specific time and you include this in your flyer printing
Free trials: Perhaps the most compelling of all offers. The higher value and more commonly used a product or service is, the more likely you’ll get a response.

Design elements
It is certainly possible to save some money and ensure a higher level of creative control if you design your flyers yourself. Use programs like Label Design Studio 3.1 or Netsmartz Greeting Card Studio 3.1, available as free downloads. Alternatively, use the version of MS Publisher available with Open Office. The design for your flyer printing should:

Have a single, dark element, such as a photo or headline to attract attention
Have a headline in a much bigger point size than the body copy. Don’t fall into the trap of making the headline just a bit smaller to make the copy just a bit bigger – nothing will end up being read!
If you need to include several small photos, group them together so they form a single element on your printed flyers
Only two fonts and families should be used for your flyer printing. Both should be readable and have a ‘feel’ that matches your business’s brand.

Flyer printing elements
There is a range of flyer printing prices available on the internet because there is a range of different qualities! It is possible to find high quality flyer printing at lower end prices, if you use some rules of thumb for determining which businesses to work with. Here is how you can ensure that poor flyer printing quality doesn’t negate all the hard work you’ve put into your piece:

Look for a company that offers hard copy proofs. Printing something from your home printer is a world away from how your flyer will look after it’s been professionally printed.
Look for flyer printing companies with a range of stock options. Having slightly thicker or glossier paper can help set you apart from the others in the letterbox by feel, rather than by sight.
Make sure that a low product price for your flyer printing isn’t offset by hidden extras. Shipping, artwork charges and set-up fees are common culprits.

Sources:
http://www.macgraphics.net/how-design-flyer.php
http://www.allgraphicdesign.com/graphicdesignarticles/flyersgraphicdesign/flyers-designingtips.html

Do You Want Flyers That Get Results? is a post from: Australian Trade Printing Articles

How the Right Flyer Printing Service Can Increase Your Business

Robert Stevens — Mon, 31 Aug 2009 08:02:50 +0000

Flyers are well known as an extremely effective marketing tool. Whenever a company wants to promote various aspects of their business, a flyer will get the job done at a price that will not take over the advertising budget. Whether you have a brand new business, or a well established one with a large customer base, flyers can bring in prospective customers as well as loyal ones. Using flyers is a basic, down to earth way of advertising. The fact that they have been in use for so long is a testament to their effectiveness. Budget friendly, colourful flyers have a place in your business plans, too.

You want your customers to be aware of what your business offers, and a flyer is one of the best ways to put an eye-catching advertisement in front of them. Flyers can also have an enormous impact on the buying habits of any potential customers who see them. You can have them printed on different paper stocks and in different sizes, in black and white or in glorious colour, the better to highlight your goods and services.

It is important to choose a printer carefully when you are going to use their services to produce items that will represent your business. To make it as easy as possible, choose an online printer. The benefits that come from choosing to work with an online business are many and varied. When you choose the right flyer printing service, you can take advantage of a professional design staff that will help you to figure out what type of flyer will help you to get that much closer to accomplishing your business dreams. A reliable online printer can produce flyers that will highlight what you have to offer in such a way as to bring in both new customers and old.

Choosing a company to do your flyer printing does not have to be a chore. True, there are many of these companies online, but a little investigation will ferret out the best ones. Those with a design staff and friendly, knowledgeable customer service representatives can go a long way in helping you to decide just how you want your flyer to appear and to read. A good online printing company can even help you with your ad copy. If you know what you want to say but cannot find the right words, the right company can help you to say it with feeling on your advertising flyers.

It is important to plan what goes on your flyers, for if people do not read them, then you have wasted your money and time in having them printed. Take the time to check out some of the qualified business card printing services that also print other items such as flyers, brochures, and postcards. A company who does these items well will certainly shine when it comes to printing an order of flyers for your business. A properly planned flyer can have a big impact on your bottom line this year.

How the Right Flyer Printing Service Can Increase Your Business is a post from: Australian Trade Printing Articles

Why Color Flyer Printing Is an Effective Marketing Tool

Robert Stevens — Mon, 20 Jul 2009 09:43:38 +0000

Embarking on a marketing program for your business with a limited budget can be tricky. Either you decide not to do any marketing at all, or you make the mistake of choosing a strategy simply because it is priced cheaply. When your marketing efforts then fail to perform in the way you had hoped, you blame yourself, or even worse, your product.
If you are looking for a marketing tool that is effective as well as reasonably priced, look no further than color flyer printing.

Color flyer printing is a very effective marketing tool. It is also the least expensive tool for marketing you will come across. Unlike postcards, no postage is required. Unlike brochures, a flyer represents a casual read to the person who is holding it. Color flyers get the attention of potential customers in a hurry. They can be considered as a form of communication when used in marketing, for a well thought out, well-designed flyer will speak to people before they even began to read what it says.

You will find that color flyer printing can take many different forms. Flyers are available that are printed on one side, or on both sides. They are also printed on different sizes of paper, with the largest size making more of an impact. Color flyers usually contain more than just text. Those that are professionally designed will have either a well-place photo, or your business logo. You definitely want your flyers to look like they are professionally done. If they look as if they were crudely printed by someone on their home printer, the message you are trying to get out to the public is somewhat cheapened. Make no mistake; it definitely pays to allow a professional flyer printing company to handle this work for you.

A full color flyer is quite impressive, and can cast quite a favourable light on your business and products. Its eye appeal helps to get your message out to the world in a positive manner. Imagine how much more interest a vivid hot pink flyer would generate as opposed to a plain white one! Color flyer printing can take your marketing efforts to heights yet unseen. You will definitely have a greater return on your investment in having a set of color flyers printed than you would if you used postcards or brochures for the same campaign.

If you would like, you can conduct a small experiment. Test which marketing medium gets the best response, be it postcards or flyers. Have a batch of each printed with the offer of a free product for everyone who brings the flyer in with them when they visit your business. At the end of this promotion, count the number of flyers versus the number of postcards, and you will see that the flyers win easily. Flyers are much more suited for slipping under a car’s wipers, or pinning up on a bulletin board at school or the gym. You can usually hand out flyers at the mall to advertise your business. However, have you ever see anyone handing out postcards to advertise?

Color flyer printing will work with your marketing budget, and will bring many new customers your way. Once you locate a professional online printer, you can take the steps needed to have a batch of color flyers printed for your business.

Why Color Flyer Printing Is an Effective Marketing Tool is a post from: Australian Trade Printing Articles

How Colour Flyer Printing Helps To Spread Your Information

Robert Stevens — Mon, 08 Jun 2009 09:36:27 +0000

If you have been in business for a while, then you known that a good business owner must always be alert for new ways to spread information about the products and services that he or she sells. While using flyers is not a brand new form of marketing, it may well be one that you have not had experience with. If that is the case, here is a brief overview, which will explain how the use of colour flyer printing can help to get your business information out to the masses.

The use of colour flyers has been demonstrated to have a positive effect on a business. It is a proven fact that a colour flyer has a much more positive effect on its audience. Choosing an attractive colour for your flyer can make a difference in whether or not your flyer is read, or is ignored. Studies show that the public tends to respond much more readily to coloured flyers than to those that are just plain black and white.

It helps to have a professional flyer printing service to help you with the planning and printing of your colour flyers, rather than trying to do the job yourself with your office or home computer. Yes, you may be able to print up ten or twenty fliers and have them look very nice. Try repeating that task times ten or twenty, or even more. It’s all too easy for a home or office printer to overprint the information, ease the paper out of the margin a bit, and a host of other possibilities that include smeared ink, paper jams, or even running out of ink.

Not only can a professional online printer help you with the design and the text copy of an order of colour flyers for your business, but can also incorporate any ideas for either that you may have come up with. This can save you precious time, time that you can use in order to plan your colour flyer distribution.

What is the best way to distribute colour flyers so that your information is spread out among as wide a group of potential customers as possible? Most business owners will agree that for maximum exposure, you will need to get those flyers out and about wherever your target market happens to be located. If you are not sure where this happens to be, a little research should help you to decide. On the other hand, you may want to just choose an area where you think your target market may reside or be employed.

Some businesses prefer to use direct mail to distribute their flyers and spread their information. Others hire people to go door to door with their flyers. Flyers can also be posted in neighbourhood laundries, stores, restaurants, and even other businesses, and long as the respective managers approve. Obviously, a business that is in direct competition with your own is not going to want you to post a flyer in their location when it is extolling the virtue of your products and services!

Colour flyer printing is an excellent way to let others know about your business!

How Colour Flyer Printing Helps To Spread Your Information is a post from: Australian Trade Printing Articles

Getting the Results You Expect From Flyer Printing

Robert Stevens — Mon, 11 May 2009 09:32:12 +0000

When you embark on a marketing campaign that uses flyers, what kind of results are you hoping to get? Is there any way you can tweak a flyer campaign to affect the results? You want the response rate from your target audience to be better than the usual 1% or so that most people report after using flyers. It is entirely possible to bump up your response rate to that of almost 15%, but it takes some effort. Flyer printing can bring in a lot of business for a little money and time.

Flyers are often used by businesses that are just getting started. This is because some of these frequently have a small budget to work with. What you don’t pay out monetarily, you make up with the work involved in getting those flyers out where they can be seen. And, that’s exactly what you will need to do in order to make your flyer campaign a success.

Flyers can be passed out by hand. In fact, at one point in their history, flyers were known as handbills, because they were handed to people. Any place where there will be a large group of people, such as a shopping mall or outdoor sports event, can be a good location to offer your folders to whoever walks by. Many people place their flyers on every car in a parking lot, rather than approach people. Both of these methods can be effective.

Going inside certain stores can work well as a way to get closer to a target audience, but you should check in with the store manager first to make sure you can hand out folders in the store. Standing outside a store a certain distance away from the doors can be a good idea, as you can speak to every person that comes out of the store. Sometimes, going from house to house in a certain neighbourhood that correlates to your target audience, and leaving a flyer in each door can work wonders!

The trick to getting the kind of results you are expecting is to think about the audience you are trying to reach with your flyers. It goes without saying that your flyer should be fashioned in such a way as to catch the attention of people, many of who could very well be your prospective customers. The message on your flyer should be succinct and understandable. Since you don’t have a lot of room on a flyer to get your message across, make every word count.

If you are using photographs or illustrations on your flyer, make sure that they are in focus and fit in with the subject in question. Don’t confuse prospective customers by using a photo that really doesn’t ring true. For example, if you have an ethnic grocery business, don’t use photos of foods that you won’t have in stock because they aren’t considered to be a food that this ethnicity would serve.

It doesn’t have to be difficult to get predictable results from a marketing campaign that uses professionally printed flyers. Find an online business that does colour flyer printing, and insure that they can do a good job on your flyers. Give your target audience some thought as you discuss your printing needs with the online business you have chosen. Often, these online printing businesses have specialists on hand who are glad to help you plan your flyer campaign. A bit of planning can pay big dividends for your business when it comes to getting the results you expect from flyer printing.

Getting the Results You Expect From Flyer Printing is a post from: Australian Trade Printing Articles

Color Flyer Printing Adds A Little Energy to Your Marketing

Robert Stevens — Mon, 16 Feb 2009 08:31:51 +0000

When planning a marketing campaign for your business, consider using color flyers! What’s a business without customers? Most people would say that it is pretty much a non-business, and that definitely is not what you want. Flyers have the ability to give you a lot of bang for your buck, and anyone who is just starting out in their own business is usually on an advertising budget. It is a proven fact that there is no cheaper form of advertisement than flyer printing.

Many new business owners are not aware that flyers can be used to both sell and promote your products and services. When you invest in color flyers, in a way you are getting a two for one deal! It’s always interesting to see just how well a flyer campaign pays off, and there is a good way to do this. You can code your flyers. This means that the stack of flyers that are all set to go to one location will have a number and letter code on each separate sheet, and another stack that is headed to a different location will have a different code.

You can request that people bring the flyer in with them when they visit your business in order to receive a free gift. It is surprising just how effective the words “free gift” can be. Once you have collected all the flyers that were returned, check out your codes. You can easily see which location netted you the most visitors by doing so. Once you get the results, you may want to plan another marketing blitz in the location that did well.

Color flyers are much more energetic than black and white or three color flyers can ever be. Using colors can make your flyers much more noticeable, and the more people who pick up and read one of your flyers, the more new customers you will attract. The addition of relevant photos will make your flyers even more eye catching to the people who see them.

If you really want your flyers to attract the attention of everyone, think about what you want to say on them. Sure, you want to get the word out about your products and services on the flyers, for that is the whole point in having them printed. But, you are going to need a line or two of text right at the top of your color flyer that is sure to attract attention. It is said that what the heading of the flyer says is what makes 80 % of all readers decide they are going to read a flyer all the way through. So, you want to make sure that the first line is both a little different, and memorable, too.

Do you think you might have a problem planning and laying out your flyers? Unless you are a graphic artist, it is possible that this may be the case. Those who have attempted their own color flyer printing have found this out the hard way. You will be much more satisfied at the professional quality of your flyers when you have them printed by an online printing company.

Color Flyer Printing Adds A Little Energy to Your Marketing is a post from: Australian Trade Printing Articles