Top 6 Easy-to-Follow Tips to Design Your Own Company Marketing Materials

If you’ve made the decision to design the marketing materials for your own company – letterhead, business cards, logos, swing tags, brochure printing etc – but aren’t a professional designer, you have probably already spent a while staring at a blank screen! One of the great skills of logo and graphic designers is the ability to make the end product look effortless. However, the process by which these gorgeous documents come about is far from effortless. Designing your own materials can be very rewarding, enabling you to truly bring out the benefits of your product and service as well as taking more ownership of your company. So today, we give you some tips to help you get the most out of this rewarding process.

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What Not to Do – Company Logo Design

If you’re designing a logo, many of the things you shouldn’t do can be extrapolated from lists of those that you should. If you should keep it simple, you know that you ‘shouldn’t’ make it complicated. However, the rules aren’t always so clear-cut! Whether you want to refresh yourself on the best practices of logo design, or simply get a feel for the skills for your first time, we’ve made as list of some of the common mistakes made when designing logos for business card printing, brochure printing, and general company branding.
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Designer’s Own Tips for an Awesome Logo

For a tiny little graphic, there is a lot of creativity, passion, thought and love that goes into a logo! Even the company name in a select font can take days to develop, as different possibilities for colours, angles, wrapping, gradients and shadows emerge, are considered, and either incorporated or not. As different as many popular logos look at first glance (contrast Coca-Cola with ABC; Virgin Airlines with Pizza Hut), many share common characteristics either in their design, or the process used to create them. Here we give you insider tips on creating an effective logo for your business card printing, brochure printing and other corporate materials.
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Booklet Binding Options – Which is Best for You?

While the range of different binding options at printing services often looks intimidating, in reality the choice is usually clear cut. Binding style is just as important as the design in the quality of a booklet printing job; today we are taking an in-depth look at each of the main styles of binding for booklet printing to help ensure your job turns out as planned.
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8 Easy and Effective Design Ideas for Swing Tags

The single most important factor in the creation of a brand is the atmosphere in a store. Advertisements can only go so far – it is the real, physical interaction that people have with your products and the space in which you sell them that goes furthest in creating a positive impression. One of the final steps in that branding exercise is the swing tags for your products! Today we are looking at design strategies for swing tag printing that can really individualize your store and set your brand apart from the rest.
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Tips for Using Custom Printed Posters as an Advertising Tool

Posters are an extremely high impact form of in-store advertising and cross promotion. Designed effectively, and with quality poster printing services, they can double as part of your shop’s interior design and atmosphere. However, it is possible for posters to go horribly wrong … at quite a large price tag! Here we look at some tips for getting the best value out of your poster printing as an in-store advertisement.
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4 Reasons to Get Professional Office Letterhead Printing

Self-printed office letterhead, or using no letterhead is actually quite common. Many businesses see it as an ongoing expense that they can do without. For those that make the small investment in professional letterhead printing though, the branding and marketing results, and cost savings over self-printing can be enormous. Today we look at the top 4 reasons that professional letterhead printing finishes ahead of self-printed letterhead, and even ahead of logo-less letters.
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Using Your Business Cards Effectively

Contrary to what your grandfather may have told you (as mine did!), business cards are not simply an expensive replacement for the Yellow Pages. They are a brand-building opportunity. Business cards are a way to personalize your contact information to a greater degree, at a lower price than phone directories can offer. They are a way to jog memories in your contacts, and can be associated with your pleasant, professional personality. Today we are looking at tips for creating your cards, business card printing and use that can make your business cards a profitable part of your marketing strategy.
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Do You Want Flyers That Get Results?

The ‘noise’ within the marketing industry that flyers create is incredible – all you have to do is own a letterbox that doesn’t have a ‘No Junk Mail’ sign on it to understand that truth of this statement! There are plenty of flyers getting about, and many of these are created by big companies, with professional design and flyer printing and compelling offers. Despite the high level of competition among flyers for the consumer’s attention, a well-though out flyer is still an amazingly effective lead generation tool. Here we’re looking at the design elements, offer elements and flyer printing elements that really make a difference to your business’s success with flyers.
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How Brochure Printing Can Boost Your Sales Volume

Brochures are heavily used in the business sector as a marketing vehicle for the products and services that are sold by a company. These folded papers are considered to be one of the best methods of advertising on a budget, and are the perfect solution when looking for a way to get in touch with a group of potential customers that have shown interest in what you have for sale. Brochures are also ideal for communicating the details concerning new or improved products to your existing customer base. There are not very many marketing methods that work so well on two such diverse groups as sales prospects and satisfied customers alike.
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